About the White Rose Awards & Offers

The Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Our awards recognise and reward the very best of the industry throughout Yorkshire. The awards recognise a wide range of achievement in tourism provision, such as best large and small hotels, pubs, restaurants, camping and caravan sites and cultural events.

We are proud of our rigorous and independent judging process. The independent WRA 2017 judging panel is chaired by Colin Mellors, Pro-Vice Chancellor of York University and also includes Elaine Lemm, Food Writer, James Mitchinson, Yorkshire Post Editor and customer experience expert Mark Bradley. The panel meet to draw up a short list for each of the categories. This is followed by 6 weeks of mystery shopping undertaken by specialist companies. Finally, the judging panel spends a challenging day deciding winners.

Previous White Rose Award Winners

Click to see the full list of winners from 2016 and selection of photographs from last year's fantastic event.


Judging Process: Claudine Shaw cshaw@yorkshire.com

Ticket Enquiries: Emily Farlam efarlam@yorkshire.com

Sponsorship Enquiries: Nicola Christian nchristian@yorkshire.com / 07581 575 221


Registered Office: Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL, United Kingdom.
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Tel: 0113 322 3500  |  Email: info@whiteroseawards.com