About the White Rose Awards & Offers

About the White Rose Awards

This year's White Rose Awards are truly unmissable, they will be held at the first direct arena, Leeds on Monday 30th October.

Held at the magnificent first direct arena, the black tie event will begin with an exclusive drinks reception before guests are treated to a host of amazing entertainment; as the ceremony celebrates the county's thriving tourism industry and all of the fantastic people that contribute to it.

There is also an extra special culinary treat this year, as CGC Event Caterers will team up with the owner and chef of the Michelin-starred The Box Tree, Simon Gueller to produce a sumptuous menu, filled with the finest food that Yorkshire has to offer.


6:15pm: Drinks reception
7:00pm: Awards and gala dinner will commence
11:30pm: Live music
1:00am: Carriages

If you've already booked your tickets you can preorder your drinks by completing this form. Please return the from to Fiona Hennessey at the arena: fiona.hennessey1@smg-europe.com or call 0113 3863608

The Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Our awards recognise and reward the very best of the industry throughout Yorkshire. The awards recognise a wide range of achievement in tourism provision, such as best large and small hotels, pubs, restaurants, camping and caravan sites and cultural events.

We are proud of our rigorous and independent judging process. The independent WRA 2017 judging panel is chaired by Colin Mellors, Pro-Vice Chancellor of York University and also includes Elaine Lemm, Food Writer, James Mitchinson, Yorkshire Post Editor and customer experience expert Mark Bradley. The panel meet to draw up a short list for each of the categories. This is followed by 6 weeks of mystery shopping undertaken by specialist companies. Finally, the judging panel spends a challenging day deciding winners.

Previous White Rose Award Winners

Click to see the full list of winners from 2016 and selection of photographs from last year's fantastic event.


Judging Process: Claudine Shaw cshaw@yorkshire.com

Ticket Enquiries: Emily Farlam efarlam@yorkshire.com

Sponsorship Enquiries: Nicola Christian nchristian@yorkshire.com / 07581 575 221


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Tel: 0113 322 3500  |  Email: info@whiteroseawards.com