Our Sponsors & Supporters

Welcome to Yorkshire is grateful for the support of the White Rose Awards Sponsors.

The Welcome to Yorkshire White Rose Awards is the largest and grandest celebration of tourism and regional excellence in the UK. Our awards recognise and reward the very best throughout Yorkshire. The awards are attended by those working in the tourism and leisure industry and the wider business community.

Event Partner

Twisted Automotive


At Twisted® we have dedicated ourselves to a single exceptional vehicle, both us and our customers know that we do it better than anyone else. We have only ever worked with the Defender® and as a result we know it inside and out, we understand its DNA. What makes it great; and where its weaknesses lie.

In fact, Twisted® is unique, just like each vehicle it builds; no other company focus entirely on Defender® in this way. Over the years, continued product development and exceptionally high engineering standards have produced a range of Twisted® specific components that make the iconic Defender® better than it has ever been.

We have improved the original, no change is detrimental and occasionally we have created something that people said wasn't possible. We have worked tirelessly with the best component manufacturers in the world to create enhancements exclusive to Twisted®.

Our engineers and designers know that modifying a Land Rover® properly takes more than a set of alloys and privacy glass; each client and vehicle is different and to meet our exacting standards is a bolt by bolt, hand crafted, time intensive process.




Biffa are proud to sponsor the ‘Business Tourism' category at the White Rose Awards 2017.

Here at Biffa we pride ourselves on providing an essential professional and compliant service to satisfy the needs of our industrial, commercial and public sector customers throughout the UK, and help them to meet their legal obligations and responsibility commitments.

Your needs matter to us; that's why we have the largest specialist waste and recycling vehicle fleet in the country. This allows us to provide you with an exceptional level of service, tailored to your requirements. Through our national network of collection depots covering over 95% of UK postcodes we provide a local service to all our customers.

Our wide range of waste and recycling services cover all commercial waste streams and with our OneCall service we also offer emergency unplanned waste removal.

Almost half of UK SMEs are losing up to 10.5 days of time a year removing emergency waste, including illegal fly-tipping, from their premises according to a survey of business owners conducted on 2016.

With each incident taking up to seven working hours on average to handle for 44.5 per cent of businesses, companies are missing out on vital working time.

Biffa commissioned the research ahead of launching the rapid emergency waste removal service for UK businesses dealing with unexpected general, electrical or hazardous waste. This service guarantees fast collection and disposal with response times starting from a little as three hours.



Since 1571, when William Slingsby discovered the unique properties of the natural spring water from the Tewit Well in Harrogate, discerning individuals have sought out the picturesque Yorkshire town to restore body, mind and soul by relaxing, indulging and socialising. Slingsby did things differently, thought differently and had a vision that others considered to be extraordinary or even, a little odd; he epitomised the Spirit of Harrogate and we are proud that our unique spirits bear his name.

The key ingredients of Slingsby Gin are hand-grown local plants that are synonymous with the beautiful and restorative nature of Harrogate. These are complemented with water drawn from the world-famous Harrogate aquifer, pure single grain spirit and a handful of the finest ingredients sourced from around the world. All are expertly brought together and hand finished in North Yorkshire.

P&O Ferries


P&O Ferries' iconic route from Hull to Rotterdam first began 52 years ago and was followed a decade later by a service between Hull and Zeebrugge.

During that time the company has employed hundreds of local people, taken hundreds of thousands of tourists to the continent and transported millions of tonnes of freight to and from Britain.

Today, as we celebrate Hull being the UK City of Culture in 2017, both routes are as popular as ever.

Two giant, 60,000-ton, cruise-ferries - the Pride of Hull and the Pride of Rotterdam - provide a daily service across the North Sea to Holland. While the route to Belgium is served by the Pride of York and Pride of Bruges, which have been relaunched this year with an £8.5 million refurbishment.

With mouth-watering food on offer in the Brasserie, live music, bars and airport-style shopping, the holiday begins when you set foot on the ship.

Janette Bell, Managing Director of P&O Ferries, said: "We have employed people in Yorkshire for many years and taken hundreds of thousands more on holidays to the continent. Given our enduring relationship with the county, we are delighted to be the Official Ferry Partner for Hull City of Culture 2017, a welcome celebration of one of the great maritime cities of the world."


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Mohammed Sabir opened his first restaurant in Shipley in 1977 with the aim of presenting authentic Kashmiri cuisine of the highest order to the people of Shipley and Bradford. Aagrah has since expanded and created a niche amongst those appreciative of good authentic Asian food served in opulent surroundings.

This family run restaurant group has prospered and grown over the last 30 years in response to the local and regional community acknowledging the standards set by Aagrah. The special qualities created in Shipley have since been recreated successfully with branches of the Aagrah restaurant now throughout the Yorkshire region.



With over 325 years banking experience, Barclays is delighted to sponsor the Yorkshire Producers and Makers Award at the prestigious Welcome to Yorkshire White Rose Awards.

Yorkshire Producers and Makers are the backbone of the Yorkshire business economy contributing to the region's prosperity and providing jobs for businesses of all sizes throughout Yorkshire. As a key part of the local business community in Yorkshire, Barclays provides support and relationship banking for businesses of all sizes in all sectors.

Working in partnership with Welcome to Yorkshire we aim to help customers, clients and businesses throughout Yorkshire realise their ambitions in the right way. Business Banking with Barclays is one typified by relationship management - with the local Yorkshire team aiming to provide a level of service and expertise geared to individual customers' needs and aspirations.

By developing close working relationships and an understanding of the business challenges that customers face, our desire is to offer solutions and practical support through good times and bad.

Our job is to save you time, make you money and give you total peace of mind. It's a duty we take very seriously.

British Beer and Pub Association


The British Beer & Pub Association is the leading body representing Britain's brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers' Society in 1904. Our members account for some 90% of beer brewed in Britain today, and around half of the nation's pubs. These members are also diverse in their activity - from international brewers, to market-leading managed pub companies, the nation's largest tenanted pub companies and historic family brewers. This diversity of membership enables us to speak up for the industry, championing its cause, whilst also being able to credibly claim a wide representative base.

The Association exists to promote and protect one of the nation's most iconic and important industries. Not only is it a significant contributor to the economy, but also a vital cultural icon unique to Britain. Almost a million jobs are reliant on our sector, and the economy is £21.4 billion better off.



Froneri is a global joint venture in ice cream and frozen food combining the success of Nestlé, the world's largest food manufacturer and R&R, a leading ice cream company, Froneri brings together decades of business and manufacturing expertise.

You'll find our range of products from brands you know and love in over 20 countries across the globe with sales of around 2.6 billion Euro. Froneri operates in 22 countries across the world, employing around 15,000 people with manufacturing sites in Europe, the Middle East, (excluding Israel), Argentina, Australia, Brazil, the Philippines and South Africa.

Froneri's UK operation is based in Leeming Bar, North Yorkshire. This is the largest manufacturing ice cream facility in the UK, producing over 565m litres of ice cream a year! The business in the UK employs 800 people, producing a diverse range of ice cream products from well-known brands such as Cadbury, Oreo, the iconic fab® lolly, Rowntree's® and Kelly's of Cornwall to supermarket private label ranges.

Mövenpick of Switzerland is another jewel in the Froneri crown. With more than 50 years of ice cream heritage, the combination of creativity, savoir-faire and attention to detail turns every ice cream created into a unique little work of art.



CNG is one of the fastest growing, privately-owned companies in the UK, having established itself as the gas supplier of choice for businesses seeking a real alternative.

In recent years, the company has grown considerably with turnover more than tripling as demand for CNG's products has steadily increased. CNG is also carving a name for itself as the shipper of choice for many other suppliers, proud to be playing a role in the increased competition within the industry, ultimately improving standards for the customer. With a Net Promoter score well above industry average, it's clear their model of ‘Customer First' is working.

An innovative, competitive business, CNG have a portfolio of products that place quality service provision and product choice at its core. Built on strong networks and mutually beneficial relationships with brokers, CNG secures the very best deals for customers.

Always looking to improve, CNG launched a strategy aimed at returning the balance of power to energy users and helping to create a more transparent industry. The Power Up initiative is an industry leading commitment to give customers, partners and suppliers more power through better communication and market-leading customer service commitments.

The business has invested heavily in its desire to stand out from the crowd, including the creation of the CNG values; Open, Honest, Fun, Fair, Care, and WOW. The team unanimously agrees this is what separates them from the competition, and through their values CNG is carving a niche and showing customers nationally that independent can be best.

Total Foodservice


Total Foodservice is a 5th generation family foodservice business with values firmly set in superior quality product, trustworthy people & reliable service. With over a century of experience, we know foodservice. We know quality and value. We're family run, and we practice family principles. We pledge reliability and a trustworthy relationship and we promise to bring you service from people who genuinely care.

Loved by our customers for our flexible and efficient service, from our customer service team to our warehouse pickers, our delivery drivers to our accounts department, everything and everyone puts the customer & the food at the center of what we do.

Lucy Pittaway


Yorkshire Artist Lucy Pittaway is the UK's ‘Best Up and Coming Artist of the Year 2016' as voted by the Fine Art Trade Guild, and was the Official Artist of the 2017 Tour de Yorkshire with her Yorkshire inspired and themed picture aptly titled ‘Pedals, Passion & Glory'.

2017 was the second successive year Lucy has been the artist for the Tour, and has created a wonderful cycling themed collection inspired by some of Yorkshire's most iconic landmarks such as Fountains Abbey, Penhill, The Ribblehead Viaduct, Hebden Bridge and Whitby.

Lucy has seen her artwork shipped around the World with a growing audience of Facebook followers in over 30 countries, all avid followers of a local North East lady simply following her love of art and trying her hand in a professional career as an artist. What started out as a hobby-turned-part-time vocation just a few years ago, has blossomed into a burgeoning career and reputation in the national art world and retail sector.

Lucy's art work is available as original works of art, limited edition prints, and open edition art work, along with a stunning collection of greetings cards, calendars, notebooks, ceramics and textiles all perfect for that extra special gift this Christmas.

Lucy Pittaway products are available in one of two Lucy Pittaway Art Galleries, in Richmond, North Yorkshire, and Brompton-on-Swale. All artwork and products are available online at www.lucypittaway.co.uk

Leeds City College - School of Travel, Food & Drink


Leeds City College's School of Travel Food and Drink is proud to sponsor the "Outstanding Customer Service" category at the White Rose Awards 2017.
Our Printworks Campus is the first step to employment in this sector. Learners can study all areas of the travel, food and drink industry, delivered by professionals.

Izabela Rashid - Premier Inn
"As a former Travel & Tourism student and now a manager of Premier Inn, I have maintained close working relationships with the college, including guest talks, supporting with unit content as well as work placements. As the biggest hotel chain in the UK, we believe in young talent and invest in training and development to give students the best start to the hospitality industry."

Mark Owens- Home restaurant
"Since the first meeting with lecturers at Leeds City College, we found it easy to form a great relationship. The training for front and back of house is amazing, and made our choice to employ apprentices an easy one. We feel that with the constant commitment to work with local businesses, that this will be a long and fruitful relationship."

Pat Wainman- Swissport
"As a result the relationship with Leeds City College, 30% of our recruitment intake for 2017 came from students on aviation courses. There was a positive difference between those recruited from the college and those recruited externally in relation to attendance and customer service delivery. We want to nurture the relationship and develop promotion of equality and diversity within the aviation industry."

Crow Recruitment


We are a Hospitality and Catering Recruitment specialist based in North Yorkshire. Our partner businesses are celebrated in the Industry, from Country Inns, pubs and Restaurants to Universities and Hotel Groups

We have experience of recruiting all areas of business at all levels Front and Back of House to include Operations, Marketing, Finance and HR. Much of our business is across Yorkshire & we do work with businesses right across the UK. We treasure our clients and invest time in getting to know what works for them. Our vision is always a long term partnership. Often recommended from one business to another, we are considered an extension of the HR function as opposed to a traditional Recruitment Business.

We genuinely care about the outcomes for our clients and professionals. Anything we can do to help our partner businesses with, we will strive to do just that. Crow shares your love of the Hospitality Industry and so, we take an active approach to learning about new ways to make us better providers. We are 100% committed to supporting and promoting success.

For our business, it's more than Recruitment. It's personal. We believe in old fashioned values and treat all we have the opportunity to meet, with the respect they deserve.

The Bells Leeds


The Bells is an exclusive collection of individually designed, five star luxury serviced apartments combining the feel of a boutique hotel with the freedom of apartment living. Just 10 minutes walk from the train station and with many restaurants, bars and shops on it's doorstep The Bells is the perfect choice for your visit to Leeds.

Available for one night stays, weekend breaks, extended visits and corporate bookings our exclusive one & two bedroom serviced apartments are all centrally located in Leeds with its own discreet experienced on-site concierge service.

Earning its namesake from the beautiful sound of the Leeds Minster each of our exclusive apartments are named after famous bells and have their own inspirations, unique decor and individual styles. With breathtaking views of the Leeds Minster, beautifully designer interiors, relaxing bedrooms, generous living spaces, hot tubs, fully equipped kitchens, High-speed Wi-Fi, 4k Smart televisions complete with Netflix, Sonos music systems and luxury Molton Brown products these apartments are luxurious in every way.

Exclusive packages are available for Christmas shopping weekends, festive breaks over the Christmas season and New Years Eve celebration stays.


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Cleanbright provides commercial cleaning services in Leeds and all across the Yorkshire region. Our professional, reliable service is outstanding with competitive prices for all our clients.

Our wide range of services include window cleaning, office cleaning, pressure washing, high-level cleaning for both interiors and windows, carpet cleaning, cherry picker hire, gutter cleaning and many other additional services to suit your needs.

We love to keep up to date with the latest technologies and products to guarantee excellent results and cost-effective cleaning solutions. This year we have invested significantly into some of the latest technology available which includes mobile elevated work platforms that are equipped with onboard vac systems which run from silent onboard generators, vacuum extension poles and high powered work lights which enable us to work around the clock in any conditions.

We believe the personal touch is important and we make it our priority to understand your individual cleaning needs. Each package is tailored to you and your needs, ensuring we provide an exceptional service for all our clients. So whether it is a long-term contract, new tender or just a one off requirement Cleanbright are happy to provide a free, no obligation quote and welcome all clients big and small.





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Registered Office: Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL, United Kingdom.
Company Limited by Guarantee no: 2896762  |  VAT No. 170 4702 85

Tel: 0113 322 3500  |  Email: info@whiteroseawards.com