Our Sponsors & Supporters

Welcome to Yorkshire is grateful for the support of the White Rose Awards Sponsors.

The Welcome to Yorkshire White Rose Awards is the largest and grandest celebration of tourism and regional excellence in the UK. Our awards recognise and reward the very best throughout Yorkshire. The awards are attended by those working in the tourism and leisure industry and the wider business community.

Get involved

Interested in getting involved, download our media pack. For further information, please contact Chris Powell on 07875 297 101 or email cpowell@yorkshire.com.

Event Partner


This summer, LNER took the reins of the iconic east coast mainline running between London and Scotland. But who are we? 

We are a train-driving, holiday-making, football-dreaming, presentation-tweaking, day-exploring bunch. This line means something to each and every one of us. And we’re always looking to improve what we do.


This Year's Sponsors

Lucy Pittaway
Arts & Culture Award

Yorkshire business producing stunning works of art, ceramics, stationery, greetings cards and delightful gifts based on award winning artist Lucy Pittaway’s work.

Quality in Tourism
Guest Accommodation of the Year

Working with hospitality, tourism and leisure businesses, we provide the expertise and advice needed to quantify and improve your business performance and profile.

Holiday Park of the Year

The BBC run nine national TV services providing entertainment, news, current affairs and arts coverage for the whole of the UK.

Spirit of Harrogate
Inns & Restaurants with Rooms

Slingsby Artisan Gin is made with only the finest natural and locally sourced botanicals, Harrogate aquifer water and pure single grain spirit.

Large Hotel of the Year

The Aagrah Group of Restaurants are an award winning Kashmiri restaurant group, first established in 1977. The group boasts twelve restaurants, primarily in the Yorkshire region.

Leeds City College 'School of Travel, Food & Drink'
Outstanding Customer Service Award

Courses for those wanting to make it in the food manufacture, catering or hospitality industries. Everything for budding chefs, bakers, butchers, front of house staff or managers.

British Beer & Pub Association
Pub of the Year

The British Beer & Pub Association champions issues that matter to the beer and pub industry, whether that’s promoting beer as the nation’s drink, or lobbying against increases in beer duty.

Yorkshire Tonic
Restaurant of the Year

Premium Yorkshire Tonics all natural ingredients and Vitamin C, blended to produce a refreshing drink when served over ice or adding a new dimension to floral and fruity gins and vodkas.

The Cumberland Building Society
Self-Catering Accommodation

With over 25 years experience, there’s not much we don’t know about guesthouse, self-catering, B&B and small hotel mortgages. Contact our team of specialists today.

Small Hotel of the Year

Access to business gas should be simple. So we make sure getting the control, flexibility and transparency you need to thrive is nice and easy. We supply energy and give you power too.

Total Food Service
Taste of Yorkshire Award

Total Foodservice hold the perfect recipe to being the preferred foodservice supplier to countless chefs and commercial kitchens across the North West and Yorkshire.

The Yorkshire Post
Visitor Information Award

The Yorkshire Post brings you the best of news, lifestyle, entertainment and features from across God’s county in print, online and on your mobile phone.

Barwell & Jones
Producers and Makers Award

Proud to sponsor this year's awards


Cycle England
Business Tourism Award

Proud to sponsor this year's awards


York Racecourse
Large Visitor Attraction Award

Proud to sponsor this year's awards


Yorkshire Air Ambulance
Small Visitor Attraction Award

Proud to sponsor this year's awards



This Year's Supporters