Our Sponsors & Supporters

Welcome to Yorkshire is grateful for the support of the White Rose Awards Sponsors.

The Welcome to Yorkshire White Rose Awards is the largest and grandest celebration of tourism and regional excellence in the UK. Our awards recognise and reward the very best throughout Yorkshire. The awards are attended by those working in the tourism and leisure industry and the wider business community.

Get involved

Interested in getting involved, download our media pack. For further information, please contact Nicola Christian on 07581 575 221 or email nchristian@yorkshire.com.


This Year's Sponsors

British Beer & Pub Association 

The British Beer and Pub Association is the drinks and hospitality industry's largest and most influential trade association representing some 90% of UK brewing and the ownership of around 20,000 of the nation’s pubs. They are proud to be the leading body representing brewers and pub companies across the UK and champion issues that matter. The BBPA is now more than 100 years old, having been founded in 1904, with a unique identity and a powerful voice which is used to influence public opinion, in the interests of their members. 


Cumberland Building Society 

The Cumberland Building Society is the 10th largest in the United Kingdom and is run for the benefit of their members. The society offers a range of products including savings accounts; mortgages; investment accounts; loans and further loans; financial services; insurance products; lending to commercial enterprises, through the Commercial Lending division; and Internet Banking.


Total Food Service - Taste of Yorkshire Award

Total Foodservice is a 5th generation family food service business with values firmly set in superior quality product, trustworthy people & reliable service. With over a century of experience, we know foodservice. We know quality and value. We’re family run, and we practice family principles. We pledge reliability and a trustworthy relationship and we promise to bring you service from people who genuinely care.

Loved by our customers for our flexible and efficient service, from our customer service team to our warehouse pickers, our delivery drivers to our accounts department, everything and everyone puts the customer & the food at the center of what we do.



CNG is known as one of the most trusted suppliers of gas for SMEs, but we’re about so much more than supplying energy: we give power. Whether that’s giving power through our wholesale business to other suppliers, or to our 50,000 customers and the almost one million meter points we supply. We also have the power to connect customers to their energy supply, without the usual hassle and confusion. We work to give our customers the best, understanding what makes them tick, and always going that extra mile to stay at the top of the game.