Our Sponsors & Supporters

Our Event Partner is York City Knights

Welcome to Yorkshire is grateful for the support of the White Rose Awards Sponsors.

The Welcome to Yorkshire White Rose Awards is the largest and grandest celebration of tourism and regional excellence in the UK. Our awards recognise and reward the very best throughout Yorkshire. The awards are attended by those working in the tourism and leisure industry and the wider business community.

Get involved

Interested in getting involved, for further information please contact Megan Prout on 07581 575 221 or email [email protected].

This Year's Sponsors

RedSky Corporate Services

Sponsoring: Large Hotel Award

With over 150 years of combined experience across the team, RedSky Corporate Services are independent commercial finance brokers & banking advisors operating across Yorkshire.

We are completely independent and operate across the whole market including working capital, commercial mortgages, asset finance and Covid government loan support schemes.

We are FCA registered and members of the National Association of Commercial Finance Brokers. 

To find out more or discuss your funding requirement please call Paul on 07854 119277 or Andy on 07975 861869



The Cumberland Building Society
Sponsoring: Small Hotel of the Year Award

With over 25 years experience, there’s not much we don’t know about guesthouse, self-catering, B&B and small hotel mortgages. Contact our team of specialists today.


Yorkshire Beer & Pub Association
Sponsoring: Pub of the Year Award

The Yorkshire Beer and Pub Association is the regional representative of the British Beer and Pub Association (BBPA), proudly the leading body representing brewers and pub companies across the UK.


Out of Eden
Sponsoring: B&B and Guest House of the Year Award

With over 27 years’ experience, Out of Eden is a family-run leading supplier to the hospitality industry, providing the latest in superior quality products including hotel quality bedding and bed linen, toiletries and self-catering essentials. Ordering is easy either via our website www.outofeden.co.uk or by telephone 01768 372939

adaptiVLE help you thrive in a digital world
Sponsoring: Experience of the Year Award

If you provide a real-world experience - tourism, outdoor activities, visitor centres or any kind of face-to-face interaction - you’ve probably had a difficult year. We can help with that, creating digital experiences designed to engage and grow your audience in fun, interactive ways.

In the last few months, we’ve built virtual children’s camps, a mindfulness retreat, a gin-themed murder mystery, 360° virtual tours and online Christmas parties, all to allow businesses to continue to welcome visitors, even when real-world events are against them.

We're friendly, local, innovative and here to help.


Ask The Business Supplies Specialists

Sponsoring: Business Events Venue of the year

Through the support of our customers, we’ve been able to expand from our West Yorkshire base to serving the UK and Ireland with everything from full office re-fits to last-minute boxes of paper.

Our mantra is “advice, service, knowledge” & We pride ourselves on the service we can offer our customers. We go a lot further than that to make sure our customers are getting the care they deserve. That means your own dedicated account manager, bespoke contract pricing, streamlined procurement options, and free local next-day delivery.

We are proud of a Yorkshire Roots – have a great evening and congratulations to all the award winners and finalists.


Immersive Tours Ltd

Sponsoring: Accessible and Inclusive Tourism Award

Visitors can explore your venue on any device in stunning HD with an interactive 3D virtual tour. Giving customers 24/7 access to accommodation, eating spaces & leisure facilities is proven to increase direct bookings, and a 3D venue walkthrough from the leading UK virtual tour provider will benefit both your Google rankings and social media channels.



Engage Outdoor Media

Sponsoring: Large Visitor Attraction of the Year

Engage Outdoor Media is a company formed by several of the leading heads in the digital outdoor market place. Our goal is to offer premium digital outdoor advertising that is accessible to all types of businesses across the UK at an affordable rate.

Ensuring that we are uniquely and perfectly placed to offer clients both in the UK and abroad an end to end package of:

  • Consultancy
  • Planning and design
  • Screen and Wi-Fi deployment where applicable
  • Market leading lucrative marketing strategies
  • Support packages for the screens and equipment
  • Full content management with intelligent marketing
  • Our whole package is managed exclusively in-house




Sponsoring: Sustainability Award

We Collect 2.1 Million Tonnes Of Waste A Year. We Don't Waste Time & We Won't Waste Yours. Get A Quote For Your Waste Requirements In 3 Easy Steps Using Our Online Quote Builder. Free Instant Quotes Today. Quick & Easy Online Quote. Buy Waste Services Online.



SGH Sporting Events

Sponsoring: Tourism Event Award

SGH Sporting Events was founded in Yorkshire in 2014 by business partners and sports obsessors Simon Hurd and Andrew Jennings. Through his experiences in golf, Simon, a former European Tour golfer of over a hundred events, saw a gap in the market for a sports events company that offered genuine value for money and integrity. Hence, the company ‘SGH Sporting Events’ was born.

Put simply, SGH Sports Events exists to bring your dream sports trip to life. From your initial consultation to the very last moments of your time with us, our mission is to make your dream experience easy, affordable and above all, truly special.
Whether you’re looking to take advantage of one of our flagship US Masters packages, or indeed any of our other events, our team of experienced professionals will be on hand every step of the way, offering a personal touch and a depth of knowledge that puts us way ahead of our competitors!



ABL Business

Sponsoring: Taste of England Award

ABL is a FCA-authorised, fully-independent commercial finance consultancy which adds value through partnerships. Providing strategic, operational, and tactical support to UK businesses, our consultative approach ensures you receive the best advice for your organisation, every time.

With access to funds from lenders across the market, combined with support from our internal marketing team, our customers get a 360-degree view of the opportunities available alongside the additional support needed to make things happen.

The ABL family is made up of a team of individuals who genuinely thrive on collaboration, hence why we’re really big on delivering a human-centric, down to earth service – which keeps things simple. We don’t need to use jargon. We know what we’re talking about, understand the business landscape, and ultimately look to foster long-term partnerships that ensure all parties succeed in their objectives.
It's not what we do that's different, but how we do it! Find out for yourself... To understand more about our approach, capabilities or how we could help take your business to its next stage of growth, give us a call on 01274 965356.



Barnstorm Motor Events

Sponsoring: Small Visitor Attraction of the Year Award

A brand new events company set up in late 2019, Barnstorm Motor Events provides Automotive Shows and adventure travel across the UK and Europe.

The Barnstorm Motor Festival 2021 is a celebration of automotive greatness. A summer day full of supercars, classics, modified vehicles, live entertainment and much more. Get up close to the vehicles of your dreams as you explore the wonderful grounds of the Yorkshire Event Centre and Showground.

Tickets on sale now.



Production Park

Sponsoring: Arts & Culture award

Production Park is a unique support environment for the live events and creative industries, one that unites technology, creative spaces and education. Founded in 2015 with the express intent of being ‘Where Live Industry Lives’, Production Park is now home to more than 20 live events businesses, 2 studios and a dynamic and creative cohort of over 200 students. It is an international destination of choice for technically challenging live productions and the only place on earth where that pioneering work is continually fed back into the educational ecosystem that will sustain our unique industry into the future.



Dakota Hotels

Sponsoring: Producers & Makers award


This Year's Supporters