The Judges

 Elaine Lemm - Chair of Judges

Elaine is a renowned food and travel writer, author of three books with a fourth on Yorkshire Food to be published Spring 2020 and was voted one of the top 50 food writers in the UK. She is the former food and wine editor of Yorkshire Life, has been a food writer and restaurant reviewer at the Yorkshire Post for over twenty years and was with the New York Times Company for six writing online about British food with over 4.5 million page-views per month at its peak.

Elaine has been a judge on the White Rose Awards for seven years and also co-chairs the national Farm Shop and Deli Awards. She is a passionate supporter of all things Yorkshire and despite living and working in many countries around the world, always comes back to her beloved Yorkshire.


 Kate Hardcastle

Kate Hardcastle MBE, a.k.a. The Customer Whisperer is the UK's leading 'go-to' business expert on consumer insight for National TV & Media.

Kate has added her unique brand of knowledgeable commentary to hundreds of interviews for TV & Radio outlets including BBC, ITV, Channel 4 & Sky News. 

She has presented consumer shows including ITV1’s Tonight show. 

Other credits include Rip Off Britain (BBC 1) & What Britain Bought (Channel 4) & she is the consumer champion for ITV’s Eat Shop Save.

Her work is respected globally, projects have included the creation of powerful consumer brands & consultancy to oversee business redevelopment, restructure and takeovers.


 Philippa Campbell

Philippa Campbell is a director of Marketing Insight Ltd, a successful Yorkshire-based marketing consultancy.  She provides strategic advice to a broad range of organisations across the UK, helping them to tell exciting stories, reach new audiences and realise their long-term ambitions.  

Philippa brings an objective and independent viewpoint to the panel, focusing on the compelling, engaging and high-quality experiences of Yorkshire’s leading tourism organisations. As an experienced and committed marketer, she understands how best to bring to life the stories of these successful companies and their contribution to Yorkshire’s visitor economy.


 Stephanie Moon

Stephanie Moon is a Chef Consultant and gets to cook with many food and drink establishments across Yorkshire and beyond and has travelled the world with her job and has also twice been on BBC 2 Great British Menu.

Steph is passionate about the next generation of young chefs coming through and supports many youngsters with their development. She loves to showcase local suppliers in her food and is well known in the county’s food scene for promoting Yorkshire produce and is the proud winner of many awards including an Oliver for services in Food, Deliciouslyorkshire champion and a former Yorkshire life chef of the year.


 David Parkin

David Parkin is a journalist, business writer, blogger, compere and event organiser.

He creates and advises on content, events and engagement for a variety of businesses, provides media training services and writes a weekly blog read by thousands of business people and senior decision makers.

A former Business Editor of the Yorkshire Post, he saw an opportunity to launch a new media venture and backed by investors created regional business news service in November 2007, becoming one of the first 'digital disruptors' in the regional media.

He sold the business in 2013 and soon after was awarded an Honorary Masters Degree by Leeds Metropolitan University for his contribution to business in Yorkshire.


 Gillian Scotford & Jane Cooper

Gillian Scotford and Jane Cooper are Joint Managing Directors of Access For All UK which provides access consultancy, training and business support services to clients in all sectors throughout the country. They are also co-founders of a unique, award-winning, accessible tourism charity: Accessible Derbyshire.

Gillian and Jane have six children between them, three of whom are disabled. It is they who have been the inspiration behind their charity and their business.

In addition to their access consultancy work, the pair are founder members of the England Inclusive Tourism Action Group and Honorary Executives In Residence at Sheffield Hallam University. They are also reviewers for the Rough Guide to Accessible Britain, have been given a special mention in ‘Lonely Planet’, have appeared on BBC Breakfast and last year, were one of only two organisations from the U.K. invited to speak at the World Summit on Accessible Tourism in Brussels.

In July 2017, Gillian and Jane initiated National Changing Places Day and, most recently, have established the National Network of Accessibility Champions.

Combining their professional expertise in training and development and healthcare with their first-hand experience of disability, their insight provides a unique contribution to the improvement of accessibility in the UK.


 David Reilly

Dave Reilly is the owner of Yorebridge House in the heart of Wensleydale. Dave, and his wife Charlotte, transformed the former Headmaster’s House and School in 2008 into the multi award winning AA 5 star hotel and 3 rosette restaurant it is today. Winner of Visit England’s Small Hotel of Year in 2016 and 2018, alongside multiple national industry awards, Yorebridge House has proved itself a beacon of excellence within the industry. The hotel and restaurant has received national and international attention through its demonstration of innovation and exemplary standards and is renowned for setting the bar for the very best in customer service. David recently featured on The Boutique Hotelier Power List and has been the deserved winner of four White Rose Awards.


 Elly Fiorentini

Elly Fiorentini is a Senior Journalist at BBC Radio York.  She has presented every programme on the radio station and during that time has met and interviewed many people involved in the Hospitality Industry across Yorkshire.  She comperes the Flavours of Herriot Awards and in the past has been involved in the York Hospitality Awards, York Festival of Food and Drink and hospitality awards in Scarborough.  Elly is passionate about good customer service.  Her grandfather created Fiorentini’s ice cream which is still being made in Northern Ireland.  Her passions are good food and drink, rugby union and horseracing.